Creating the Right Business Case for Cybersecurity

Webinar: Creating the Right Business Case for Cybersecurity

March 12th at 1pm EST | 10am PST 

Most cybersecurity conversations fall flat because they’re either too technical or too abstract for clients to connect to business impact. This webinar will help MSPs bridge the gap by reframing risk in terms non-technical decision-makers can understand, care about, and act on.

Join us for the roundtable discussion, where industry experts will share how better connecting security posture and threat detection to client-facing reporting can make cybersecurity feel tangible and relevant to customers. They’ll also unpack why traditional security reporting often misses the mark—and how MSPs can communicate risk in a way that creates urgency before a critical incident forces the conversation.

Key takeaways and discussion areas will include:

• Translating technical security data into language clients understand
• Shifting the conversation from cost-focused to business impact
• Reporting on cyber risk — without losing the room
• Building urgency in a credible, constructive way (vs. relying on fear tactics)
• Aligning your tech stack to better monitor and communicate risk